How to link an image
Images make great links.
Always add an ALT attribute to an image, whether linked to a landing page or not, in order to help the visually impaired (who may use a screen reader).
Will adding an ALT attribute help optimise your website for the search engines?
TITLE attributes (sometimes called TITLE tags) can be added to an image when it is linked to a landing page if you wish.
One reason might be to inform the visitor about the landing page to which the image forms a link.
Another might be to improve SEO, but will it?
Refer to our separate article about TITLE attributes and SEO.