Web Analysis Tools
Example: Google Analytics 4
"Get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI."
How to enable monitoring of your website traffic using Google Analytics 4
To add Google Analytics to your website you will need to:
- create a Google Account (if you do not already have one);
- create the Google Analytics Tracking Code;
- add the Google Analytics Tracking Code to your website.
Useful Google Analytics 4 Links
See our separate article for more about using Google Analytics 4 with your website.
Read more: Useful Google Analytics 4 Links.
Google Analytics and GDPR
If you are using Google Analytics with your website then you could unwittingly find yourself on the wrong side of relevant data protection laws in some jurisdictions.
Will the switch to Google Analytics 4 change things?
We publish links to some informative websites in our separate article.
Read more: Google Analytics and GDPR.
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