Useful Google Analytics 4 Links

"Analytics Academy helps you learn about Google's measurement tools so that you can grow your business through intelligent data collection and analysis." Source: Google Analytics Academy.

Set up Google Analytics for the first time.

"The Guide to the UK GDPR is part of our Guide to Data Protection. It is for DPOs and others who have day-to-day responsibility for data protection." Source: UK Information Commissioner's Office (ICO).

"Google Analytics 4 is replacing Universal Analytics. On July 1, 2023 all standard Universal Analytics properties will stop processing new hits." Source: Google.

Essential migration steps for Google Analytics 4.

Google recommends that users of Google Analytics switch from using Universal Analytics to Google Analytics 4, their "next-generation measurement solution".

Reason: Universal Analytics will stop processing new hits with effect from 1 July 2023.

Google state "Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI."

According to Google their Marketing Platform is a "unified advertising and analytics platform for smarter marketing and better results".

If you are using Google Analytics with your website then you could unwittingly find yourself on the wrong side of relevant data protection laws in some jurisdictions.

Will the switch to Google Analytics 4 change things?