Useful Google Analytics 4 Links

Useful links to help you get started using Google Anaytics 4.

Set up Google Analytics for the first time.

Useful overview of how GDPR Regulations impact businesses and organisations in the UK.

Google recommends that users of Google Analytics switch from using Universal Analytics to Google Analytics 4, their "next-generation measurement solution".

Reason: Universal Analytics will stop processing new hits with effect from 1 July 2023.

Google state "Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI."

According to Google their Marketing Platform is a "unified advertising and analytics platform for smarter marketing and better results".

If you are using Google Analytics with your website then you could unwittingly find yourself on the wrong side of relevant data protection laws in some jurisdictions.

Will the switch to Google Analytics 4 change things?

"Learn how to get the most out of Google Analytics for your business through this free e-learning designed by Analytics experts."