Email Marketing, Mailing Lists & SPAM
Mailing lists can be an effective marketing tool when used responsibly.
Unfortunately, lots of organisations fall into the trap of sending SPAM.
SPAM = Unsolicited Bulk Email (definition: spamhaus.org).
Spamhaus state on their website that senders of SPAM need to know that:
- they will be in breach of the Terms of Service that they have entered into with their internet service provider (example: web hosting company) which will lead to withdrawal of service, and
- their IP address will be placed on the Spamhaus Block List (SBL).
Read more: Definition of Spam (spamhaus.org).
Read more: Definition (UK Information Commissioner's Office).
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