MailChimp is probably the most well known email marketing service provider.
And we do like using MailChimp, but there are of course alternative solutions you might like to try.
In MailChimp's favour there are a number of 3rd party Joomla! extensions listed in the JED (Joomla! Extensions Directory) which make adding a MailChimp Sign Up module to your website pretty straightforward.
MailChimp Sign Up using a Custom Module
Rather than use a 3rd party extension, we prefer to offer visitors a Mailchimp Newsletter sign up form via a Custom Module.
The fewer 3rd party extensions the better!
You can see such a module in action on the Home Page of our JOOMLERS.UK website.
Quote: "You can send 12,000 emails a month to a list of up to 2,000 subscribers with MailChimp’s Forever Free plan, though a few features are only available to paying users."
And MailChimp's excellent user guides will help you stay on the right side of Anti-spam Regulations!
What's the Catch?
As MailChimp state on their website:
"The first step, before you can engage someone through email marketing, is tangible and confirmable proof that the subscriber wants you to communicate with them. Tangible and confirmable proof in MailChimp terms means your subscribers have gone through a double opt-in process. Double opt-in is the process in which the user signs up on a form online then receives an email which requires the subscriber to click a link to approve the subscription. Any other type of confirmation will generally result in issues."