Mailchimp Marketing Platform
And we do like using Mailchimp, but there are of course alternative solutions you might like to try.
In Mailchimp's favour there are a number of 3rd party Joomla! extensions listed in the JED (Joomla! Extensions Directory) which make adding a Mailchimp Sign Up module to your website pretty straightforward.
Mailchimp Sign-up using a Custom Module
You could use a 3rd party extension but we recommend using a Custom Module instead.
The fewer 3rd party extensions the better!
You can see such a module in action on the Home Page of our JOOMLERS.UK website.
The last time we checked, you could send 12,000 emails a month to a list of up to 2,000 subscribers with Mailchimp’s Free plan, not bad for starters.
And Mailchimp's excellent user guides will help you stay on the right side of Anti-spam Regulations!
What's the Catch?
As Mailchimp state on their website:
"In email marketing, senders are required to get permission from their contacts before they can send promotional emails to them. Many countries around the world have laws that require permission, or consent, before email marketing communications can be sent. CAN-SPAM in the United States and CASL in Canada are two examples of such laws, and there are many other international anti-spam laws worldwide." Source: Mailchimp.
UK Anti-spam Law = General Data Protection Regulations (GDPR).