Introducing our SEO User Guide

joomla support cheshire manchester merseyside north west ukAs well as designing and developing mobile-friendly website designs, we also offer customers assistance with improving the performance of their websites in search engine results.

If you are new to SEO, we think you will find this is a good place to start when thinking about optimising your website content for the search engines.

Need help?

If you need help with optimising your website for search engines then do get in touch.

We provide coaching, help and support for business managers and organisations across Cheshire, Manchester, Merseyside, North West England & the UK.

Contact Customer Support on 0161 818 8228.

 

Keyword Strategy

Developing and implementing a Keyword Strategy is the most fundamental element of any web marketing campaign.

Development goes right to the heart of what marketing is all about: identifying the needs and wants of a target audience.

Implementation is of course also key - engaging with a target audience by way of writing website content in a search engine friendly way.

We offer an example of how to present website content in a search engine friendly way in our separate article:

Read more: Implementing a Keyword Strategy.

 

Learn how to search engine optimise your website

We offer coaching and training in how to:

1) develop a keyword strategy, and

2) write search engine friendly website content.

Read more: Learn how to search engine optimise your website.

 

WYNCHCO Website Designs 

WYNCHCO websites are created using the latest release of the Joomla!® CMS.

SEO (search engine optimisation) is designed in to optimise accessibility for users, and of course, search engines!

You have hopefully already commenced implementing a good SEO strategy, involving the gradual bulding up over time of lots of:

  1. good media mentions,
  2. genuine backlinks,
  3. viral activity on Twitter and Facebook,
  4. people talking about you,
  5. people referring to you,
  6. people linking to you,
  7. people spreading the word about you.

If you have then you are well on your way to a first page ranking on search engines for the search terms that matter most to your business or organisation.

Good landing pages will have lots of relevant and useful content on them.

Good landing pages will also be linked to and organised in a search engine friendly way.

We hope you will find our SEO User Guide useful in this regard.

 

FOUR Practical Suggestions

Add an SSL certificate to your website

It is essential that you add an SSL certificate to your website if you want website content to rank high in search engine results.

Example: free Lets Encrypt SSl Certificate.

Read more: Install Lets Encrypt SSL.

Install a Site Map

If you are serious about optimising your website for search engines then you need a site map. 

The Benefits of a Sitemap

Sitemaps are a way to tell search engines about pages on your website that may not otherwise be discovered.

An XML sitemap is a list of all the pages on your website.

Creating and submitting a sitemap to the major search engines helps make sure that they know about all your website's content, including URLs that may not be discoverable by their usual crawling process.

Sitemaps are particularly helpful if your website:

  1. has dynamic content, as does a Joomla! website;
  2. has content that is not easily discovered by search engine robots during the crawl process;
  3. is new and has few relevant back links to it from other websiites;
  4. has a large amount of content that is not well linked, for example, links from within one article to other related articles.

Source: Google Webmaster Tools

There are some great 3rd party site map extensions which will produce an XML Site Map for your website.

Site maps that will grow with your website.

We will install and configure a site map extension for you when you opt for one of our Google SEO Packages.

Read more: Try our SEO Health Check.

Activate Search Engine Friendly URLs

We activate search engine friendly URLs in all our websites.

We show you how when you sign up for one of our Joomla! SEO Coaching & Training Pacakages.

Read more: Learn how to search engine optimise your website.

Add Google Analytics to your website

 

We will install Google Analytics for you and more besides when you opt for our Google SEO Package.

Read more: Try our SEO Health Check.

Useful SEO Web Links

We have catalogued some 100 web links in 12 different categories to help customers search engine optimise their website.

Read more: Useful SEO Web Links.

 

Search Engine Optimisation

 

Make SEO your #1 priority after Joomla! CMS Security

joomla support cheshire manchester merseyside north west uk

Good SEO is underpinned by good website security. If your website is compromised then it will be delisted by the search engines, undermining all your hard work!

WYNCHCO PRO Joomla! CMS Support for Joomlers.

 

IMPORTANT

Whilst Wynchcote Limited can offer advice for how to improve your search engine ranking, we do not offer any guarantees that your rankings will improve as a result of this advice.

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