What constitutes a good Search Engine Marketing Strategy?
A good Search Engine Marketing Strategy will involve the gradual building up over time of back links.
Here are some examples:
- good media mentions,
- genuine back links, and
- viral social media activity with links back to your website.
It also helps if you can get people:
- talking about you,
- referring to you,
- linking to you, and
- spreading the word about you.
It is essential that good landing pages have lots of relevant and useful content on them, and are linked to and organised in a search engine friendly way.
Keyword Strategy is paramount - see link below under Constantly keep modifying website content.
Need help? Just ask.
We coach, help and support managers of UK businesses and organisations responsible for Joomla! CMS websites across Cheshire, Manchester, Merseyside and the North West.
Ways to improve your website's performance in search engines
Use an SSL Certificate with your website
Search engines reportedly like websites which offer visitors the protection of an SSL Certificate.
We use a Let's Encrypt SSL Certificate in our own website.
Install a Site Map
When appropriately configured Site Maps:
- indicate to search bots which content should receive priority attention,
- inform search bots how often you modify your website content, and
- help search bots efficiently crawl your website content.
Activate Search Engine Friendly URLs
We activate search engine friendly URLs in all our websites.
We recommend you do the same in your website.
Constantly keep modifying your website's content
It is important to keep modifying your website content.
Search engines are more likely to rank fresh and relevant content higher than out of date content.
Is your target audience is in the UK?
If yes then we recommend:
- using a UK domain name as your website's primary domain name,
- hosting your website on a server located in the UK,
- informing search engines that your main geographical target is the UK.
Redirects
Add a Canonical Redirect script to your website's (dot)htaccess file .
Purpose: to consolidate back links regardless of whether they include WWW in the URL or not.
Set up Permanent Redirects.
Purpose: to funnel traffic from other domains (with different suffixes), which have been registered but are not being used, to your main domain.
How to search engine optimise your website
We offer coaching and training in how to configure your website in a search engine friendly way.
And how to write search engine friendly website content.
Read more: Learn how to search engine optimise your website.
Make SEO your #1 priority after Joomla! CMS Security
We help and support managers responsible for Joomla! CMS websites in UK business and third sector organisations across Cheshire, Greater Manchester, Merseyside and North West England.
Personal Joomla! CMS Help and Support.
Disclaimer
We do not guarantee that your website's performance in search engines will improve as a result of making any one change to your website's structure, navigation or content.
No-one can provide such a guarantee.
