Google Analytics Tracking Code

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If you have a Google account you can create a TRACKING CODE for your website when you sign into Google Analytics.

This article covers:

  • how to create a Google Analytics Tracking Code,
  • how to anonymize data collected, and
  • what to do when you add an SSL certificate to your website.

Anonymise Data to comply with GDPR

The collection and storage of website users' IP addresses could lead to a breach of GDPR which became law in the UK and EU in 2018.

Read more: ICO Guide to the General Data Protection Regulations.

Fortunately, Google support the anonymisation of collected IP addresses when you add a Google Analytics script to your website.

You will still need to ask visitors to agree to monitoring of their activity when they land on your website after adding Google Analytics.

But you will be able to reassure them (via your Privacy Policy and Cookie Bar - both highly recommended) that their use is anonymised by Google during the collection process.

Example Analytics Tracking Code

The image below shows an example of the Analytics Tracking Code with the addition of the anonymizeIP command, which when added will protect the privacy of website visitors.

More about how to anonymise IP addresses later in this article.

Example Snippet

templates templates index code 

Note

The unique Tracking Code ID has been obscured in the above image.

 

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We coach, help and support managers of businesses and organisations across Cheshire, Manchester, Merseyside, North West England and the UK.

Learn how to search engine optimise your website.

 

Sign up for Google Analytics

To register for Google Analytics, visit the following link: 

If already registered, sign in using the button at the top of the Google Analytics screen.

If you are already signed into Google console then you will not be prompted to enter your username & password again.

 

How to Create a Tracking Code

These steps assume you are sign in when you visit the Google Analytics screen.

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