"Google Analytics is the enterprise-class web analytics solution that gives you rich insights into your website traffic and marketing effectiveness. Powerful, flexible and easy-to-use features now let you see and analyze your traffic data in an entirely new way.
"With Google Analytics, you're more prepared to write better-targeted ads, strengthen your marketing initiatives and create higher converting websites."
How to enable monitoring of your website traffic using Google Analytics
To add Google Analytics to your website you will need to:
- create a Google Account (if you do not already have one);
- create the Google Analytics tracking code;
- add the Google Analytics tracking code to your website.
We cover how to create the Google Analytics script for your website in our separate SEO User Guide.
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