Rich Content

It is important to make your website 'content rich' if you want to rank highly in search engines.

You should also ensure that each Article's Meta Description reflects the Article's Rich Content.

Rich Content is relevant and useful content.

The content (text, images, links) of each website Article should:

1. be relevant i.e. reflect what your visitors are searching for (approx. 500+ words per article is a good guide);
2. include targeted key words and phrases that members of your target audience use in their searches;
3. include synonyms (substitute words and phrases) and related keywords and phrases;
4. be fresh, regularly update your content;
5. have a Meta Title, Meta Description and Meta Keywords which uniquely reflect the text within the Article being written;
6. employ links (max 55 characters) to link to other content within the same Article (using Anchors) and to other relevant Articles in your website;
7. not have too high a keyword density (proportion of keywords to total Article content).